Make better decisions to increase sales and income

Segmentation Engine

Clients & Testimonials




We are very excited by the potential offered by the Segmentation Engine.  We are currently using it to fine-tune selections, which is becoming ever more important as we try to move away from mass email blasts with low open rates.  We are looking forward to using the Segmentation Engine to help develop a more strategic data-driven approach to our CRM.

Becky Loftus, Head of Audience Insight, Royal Shakespeare Company


The Churn and list export features are wonderful!  I’m already getting some interesting results that will help us tremendously.  We quickly found museum attendees who have not returned and those who have… the new four-times-or-more purchasers was something that was difficult for us to find in the past but within seconds I had my new buyers.  Using Segmentation Engine with T-Stats quickly helped us see what was the big draw and set focus on a large number of museum goers we need to bring back.

Terry Stevens, Director of Database Operations, Midland Center for the Arts



Users by region

North America
  • 5th Avenue Theatre Association
  • Adrienne Arsht Center
  • CAL Performances
  • Chicago Symphony Orchestra
  • Cincinnati Playhouse in the Park
  • Cincinnati Symphony Orchestra
  • David A. Straz, Jr. Center
  • Goodman Theatre
  • Huntington Theatre Company
  • Indianapolis Symphony
  • Jazz at Lincoln Center
  • Kimmel Centre
  • Los Angeles Philharmonic
  • Metropolitan Opera
  • Midland Center for the Arts
  • Opera St Louis
  • Philadelphia Orchestra
  • Roundabout Theatre Company, Inc.
  • San Francisco Ballet Association
  • Segerstrom Center for the Arts
  • Spoleto Festival
  • State Theatre of New Jersey
  • Studio Theatre
  • Steppenwolf Theatre Company
  • Tennessee Performing Arts Centre
  • The John F. Kennedy Center
  • University of Colorado at Boulder
  • University Musical Society
  • Woolly Mammoth Theatre Company
  • Birmingham Hippodrome
  • Det Kongelige Teater (Royal Danish Theatre)
  • London Philharmonic Orchestra
  • Mayflower Theatre
  • Nottingham Playhouse
  • Theatre Royal & Royal Concert Hall
  • Roundhouse
  • Royal Shakespeare Company
  • Sadler’s Wells
  • Wigmore Hall
  • Melbourne Recital Centre
  • Melbourne Theatre Company
  • The Australian Ballet